Everyone wants to be recognized and remembered. But looking at this highly competitive market, it seems almost impossible for the bakery on the street corner to achieve any brand prominence other than word of mouth in the neighborhood. But not quite.
It is possible, through a well-designed strategy, to have this scope. And social networks are the best way. Think about how many times a day a brand can appear in someone’s feed, showing, in addition to an advertisement, a strong message. This creates an identity, a more profound way to be remembered, and relates to the audience.
Brand recognition on social networks happens when a brand transmits to the consumer an experience beyond a product.
Social networks have democratized marketing to the point where the bakery on the corner can YES be recognized for its pleasant environment, warm bread, and the welcome it provides!
There are many advantages to investing in building brand awareness through social media. But, https://promorepublic.com/en/ have separated the three main ones that, by themselves, will already make all your efforts worthwhile.
1. Loyalty Of Followers
When working with social networks, it is necessary to change the way you communicate. People like to talk to people. When a company starts to interact with its audience, treating each one individually, the engagement is much more significant, and the company gains loyal followers.
These followers work like an army of the brand. Even in crises, they will be there defending and supporting through comments and indications.
2. Market Authority
The contents that a brand posts on social networks are essential for positioning itself as a reference in a given subject.
3. Spontaneous Recommendations
Nothing better than comment with a recommendation to decide between one brand or another.
The past experiences of other customers give tremendous strength to the brand. After all, that person who has lived before, during, and after the purchase will be able to affirm with conviction whether the brand is good or not. And these recommendations can and do, through social media.
Unlike not so long ago, today, people are willing to praise and not just criticize.